Solo Design — august in bloom
august in bloom
Solo Design
Creative Direction · Spatial Design

A complete
vision for
the room.

A bespoke creative direction document. Designed like an editorial. Built to hand directly to your vendors.

augustinbloom.com Toronto, Canada
What this is

Not
decorated.
Designed.

Creative direction — august in bloom

Solo Design is a pure creative direction service. AIB develops a complete vision for your event, documents it, and hands it off. You execute, with your own vendors, your own team.

Preceding your planning process with a detailed design vision document is how it's done by insiders in fashion and events. These execution-ready documents create cohesion from day one. Faster alignment, fewer revisions, confident decisions.

What you give your vendors is something precise. What they give you back is a room that matches the vision, not a loose interpretation of a Pinterest board.

"Our clients have taste they can't always put into words. We put it into a room."

A 15–25 page
design vision
document.

Beautifully designed. Sent as a digital PDF, formatted to email directly to your planner and vendors. Print-ready for in-person meetings. Completely bespoke — designed to your vision, your venue, your day.

Vision narrative
01

Vision narrative

The argument the room makes before anyone arrives. The concept, its references, what it should feel like to be inside it.

Reference world and visual language Emotional register and tone The single committed concept
02

Colour & material direction

One colour per room, fully committed. Everything else, still. Specific references, material and texture direction, do/don't guidance.

Colour palette with exact references Material and texture specification Style rules — what belongs, what doesn't
03

Atmosphere logic

The room is not only visual. AIB considers every sensory layer — spatial, scent, sound, taste, light — and documents the complete atmosphere.

Spatial and lighting direction Scent, sound, and taste notes Energy curve and emotional pacing
04

Chapter composition

Each part of the day is a distinct chapter. AIB designs each moment as part of a coherent arc — not isolated styling decisions.

Styling direction per moment Transitions between chapters Signature moments designed with intention
05

Vendor briefs

A professional-grade brief for each key vendor — florals, textiles, lighting, catering — written so they know exactly what is expected.

One brief per vendor category Curated visual references per scope Non-negotiables called out clearly
06

Execution strategy

Style rules, decision-making guidance, and a value hierarchy so every downstream decision lands on brief.

Style rules and design principles Do's and don'ts for the whole team Budget priority and compromise framework
What it looks like

Pages from
a Solo Design suite.

Document pages
Colour direction
Atmosphere logic
The AIB world

"Our clients have taste they can't always put into words. We put it into a room."

From the brief

Considered. Spatial. A little slow on purpose.

One colour per room. Everything else, still.

Seven steps.
Three to five weeks.

From inquiry to handover. No check-ins mid-process. The work happens in full before anything is shown.

01
Inquiry

Contact form at augustinbloom.com. Sara reviews within 48 hours and responds personally.

02
Discovery call

30 minutes. Vision, venue, fit. No pricing on the call.

Venue must be secured before booking.

03
Questionnaire

Detailed intake after booking. Visual references, non-negotiables, vendors in place. Fill it once, thoroughly.

04
Design development

AIB works independently for two to three weeks. No interim updates.

Intentional. The process requires space to commit.

05
Concept reveal

A call to walk through the complete vision. A reveal, not a working session.

06
Revision round

One consolidated round of feedback, incorporated within five business days.

07
Handover

Final design suite delivered as a designed PDF. The engagement ends here.

Investment
$3,500

Starting from. Final investment confirmed in proposal. 50% deposit secures your date, balance due at final delivery.

Included in every engagement
  • Complete vision narrative and moodboard
  • Colour and material direction document
  • Atmosphere logic — spatial, scent, sound, light, taste
  • Chapter composition for each part of the day
  • Vendor briefs, up to 3 categories
  • Execution strategy and style rules
  • Concept presentation call
  • One revision round
  • Final suite delivered as a designed PDF
Optional additions
Textile Styling
From $1,500 · day-of

AIB installs the linen and textile elements on the day to brief. Offered after the concept reveal.

Vendor call support
$400 per vendor

A 30–45 minute call with one key vendor to walk through the brief directly.

Additional revision
$500

A second round of consolidated revisions before final sign-off.

The natural next step
If you want AIB
there on the day.

Solo Design ends at handover. If you want full day-of ownership — timeline, vendors, on-site coordination — that is Production. Your Solo Design investment applies as a credit.

From $4,500
Solo Design credit applied
Is this right for you

Solo Design works when
the pieces are in place.

This is the right fit when
  • Your venue is secured
  • You have vendors in progress but no coherent design direction to give them
  • You have someone to execute — a coordinator, planner, or capable person
  • You're design-literate and can trust a process without co-designing every step
  • You want the vision settled before any more vendor decisions are made
This is not the right fit when
  • Your venue is not yet secured
  • You want to be involved in the design at every stage
  • You have no one to execute the brief
  • Price is the primary driver of the conversation
  • You want AIB present on the day — that is Production
Questions

Frequently
asked.

Anything not covered here, reach out directly.
[email protected]

Is this the same as hiring a wedding planner? +
No. Planners manage logistics, vendors, contracts, and timelines. Solo Design is the creative layer that precedes all of that — the design vision that your planner and every vendor works from. The two work well together.
My planner already provides style guidance. Do I need this? +
Most planners welcome a clear design direction. A Solo Design document gives your planner something far more precise than a mood board — a designed brief that eliminates guesswork from day one.
I've already started planning. Is it too late? +
Solo Design is most useful early in the process, before major styling decisions are locked in. If your venue, florals, and table direction are still open, there's room to work. Be direct about where things stand on the discovery call.
What if I don't know my style yet? +
That is precisely when this is most useful. The intake questionnaire extracts taste patterns, spatial preferences, and emotional tone — even from clients who don't have the vocabulary for what they want.
Do you work directly with my vendors? +
The vendor briefs are written to be handed directly to each vendor with no translation required. If you want AIB to walk a specific vendor through the brief in a live call, that's the Vendor Call Support add-on.
What's the difference between Solo Design and Production? +
Solo Design ends at handover. Production begins one month out and covers full day-of logistics — vendor coordination, timeline, on-site lead, assistant staffing. Your Solo Design investment applies as a credit toward the upgrade.
How long does the process take? +
Three to five weeks from the completed questionnaire to final delivery. Design development takes two to three weeks — no client check-ins during this period. If you're working to a deadline, note this on the discovery call.

"The morning after, guests say: that was sick. Not: the flowers were beautiful."

That is what a room with a real argument does. Solo Design is the work that makes it possible — done before anyone else touches a thing.

augustinbloom.com
august in bloom · toronto
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